Even though you see at least one floor easel and probably many more every day, it is easy to overlook its importance as a promotional tool. The reason why this is so is because it is doing what it has been designed to do so well - promoting a product or a business. Take a closer look at the versatile and functional, yet under-appreciated display easel.

As you walk down the city streets and into the shopping centers, notice just how many of them you see and the uses they are being put to. A cafe will have one outside advertising their daily special. A trendy boutique will have an eye-catching poster advertising the latest fashion. When you pause for a moment and really think about it, you will realize how much the style of the easel itself helps form your perception of the nature of the business doing the advertising.

The floor easel outside the door compels you to go inside and look around. Once inside, another one will capture your attention and direct you towards a particular rack of clothing or brand of product. Whatever it is there for, it is what is disiplayed on the floor easel that will capture your attention first.

What makes the humble floor easel such an effective advertising tool? One of its unique features is its three dimensionality. A poster on a wall is on a two dimensional space at the outside perimeter of the establishment. A poster on an easel is right there in front of you, having been placed exactly where it will attract the most attention.

There is nothing that beats a floor easel for portability. You can take it virtually anywhere. If you need to present a sales pitch at a meeting, you can carry a collapsible model with you and erect it in seconds. If you're going to a trade show or a convention, you can pack several in the back of a car. They can go wherever you have to go, easily and economically.

The numbers of uses you can find for the floor easel are limited only by your imagination. A slender, elegant looking tripod easel standing at the entrance to a fine restaurant displays a menu for passersby to inspect. A floor easel in a bookstore displays the latest large format gift book, opened to an intriguing illustration. These are just a couple of uses among the thousands that easels can be put to.

Now that they have been brought to your attention, you will probably notice the ways in which they are used everywhere around you. Pay a little closer attention and notice how much you are subconsciously affected by the design and positioning of the easel. Then take a look at how ingeniously it is designed to be both sturdy when erected and so easily folded away and moved. Once you have examined them closely, you would have to agree that you, too, could find hundreds of ways to use a floor easel to promote your business or products.